Sopro International Business

Success knows no boundaries

Sopro views its clear-cut strategy – always to be one step ahead of the competition – as the key to securing its long-term attractiveness for merchants and applicators. This recipe has also laid the foundation for our international success. Our pan-European presence allows us to share in the growth of major European markets while expanding our market position.

Sopro – a european brand

Only a short time after Sopro's formation in 1985, the ground was prepared for the brand's Europe-wide presence with the development of a network of marketing partners and the formation or acquisition of foreign businesses, with their own production facilities, selling chiefly to the local markets.

Today, the Sopro Group is a major player in the European building chemicals market, boasting companies in Austria (Sopro Bauchemie GmbH, Asten and Feldbach), Poland (Sopro Polska Sp. z o.o., Warsaw and Nowiny/Kielce), Hungary (Sopro Hungária Kft., Budakeszi/Budapest), the Netherlands (Sopro Nederland BV) and Switzerland (company branch in Thun). The supply of building chemical products to other export markets is carried out directly by Sopro from Germany. These include in particular the markets of France, Benelux and Scandinavia.

The Sopro range encompasses products for the laying and grouting of ceramic tile and natural stone coverings, for the associated substrate preparation and waterproofing, along with a host of special materials for various construction applications.

Products and product systems are exclusively marketed via the specialist wholesale distributors/merchants that supply the target trades. A well-versed, highly skilled team of external representatives attend to the needs of the company's clientele in the individual marketing regions. In addition, an efficient technical counselling service provides active assistance for the on-site application of products along with a comprehensive programme of basic and advanced training. Internationally, as well as nationally, the company's commitment to the builders' merchants sector as the exclusive marketing channel has proved a key success factor for the Sopro brand.

The company's pan-European operations permit the flexible accommodation of regionally fluctuating requirements. Its market position is systematically expanded by means of strategies dovetailed to the different countries – with all measures implemented in close consultation with the company's strategic partners on the basis of long-term collaborations.

 

Sopro Germany

Sopro Bauchemie GmbH
Postfach 42 01 52
D-65102 Wiesbaden

Fon: +49 611 1707-239
Fax: +49 611 1707-240 Mail: international@sopro.com

Sopro Austria

Sopro Bauchemie GmbH Austria
Lagerstraße 7
A-4481 Asten

Fon: +43 7224 67141-0
Fax: +43 7224 67181 Mail: marketing@sopro.at
Web: www.sopro.at

Sopro Poland

Sopro Polska Sp. z o.o.
ul. Komitetu Obrony Robotników 45 A
PL-02-146 Warszawa Fon: +48 22 335 23 00
Fax: +48 22 335 23 09 Mail: biuro@sopro.pl
Web: www.sopro.pl

Sopro Switzerland

Sopro Bauchemie GmbH
Zweigniederlassung Schweiz
Bierigutstrasse 2
CH-3608 Thun

Fon: +41 33 334 00 40
Fax: +41 33 334 00 41 Mail: info_ch@sopro.com
Web: www.sopro.ch

Sopro Hungary

Sopro Hungária Kft.
Bianca utca 14
H-2092 Budakeszi

Fon: +36 23 458 045
Fax: +36 23 458 048 Mail: info@sopro.hu
Web: www.sopro.hu

Sopro Netherlands

Sopro Nederland BV
Kruyderlaan 21 A
NL-3431 BM Nieuwegein

Fon: +31 30 60 50 214
Fax: +31 30 60 50 896 Mail: info@soprobv.nl
Web: www.soprobv.nl